What’s in a Book Launch?

When I’m working on my own writing I find it difficult to read within my preferred genre. For me one of the biggest advantages of SFF is, while there’s a good dose of imagination and future thought in it, the genre still has a healthy dose of day to day life. People still have relationships, crimes are still committed, mysteries still happen, so I’m able to read other stuff too.

On the search for something outside Fantasy and Science Fiction I pottered across town to catch Nick Quantrill launching his latest crime novel, The Dead Can’t Talk. It wasn’t so much as it being a local author which drew me to the novel, more that one of Hull’s most iconical buildings featured in it. The Lord Line Building not only means something to the thousands of people involved in the fishing and shipping industries, but just like the Humber Bridge, a child knows the landmark. Everyone knows they’re home when they pass Lord Line just off the A63. The people of Hull have adopted it as their own.

An Event to Remember.

Nick gave his book a proper send off into the big wide world, yes the expected gathering of chairs were there, and right comfy ones they were too. More were brought in to accommodate the crowd. York band, Bull brought the music. Helen Cadbury prompted questions relevant to the genre they both share. Much like Hull, the launch blended all the things Hull folk hold dear, friendship and fun, to create a great festival feel.

For a book.

Not too many days later. In the university library I attended a more composed launch of Daphne Glazer’s The Hendersons. A quite room, the white walls prepared for the next art display. Tea and coffee as well as finger foods awaited the guests, perfect for a composed book rich in characterisation. While I knew nothing of the Sheffield locale nor its history in which her book was set, it still transported listeners from the modern austere surrounds. Elegance and the unique mix of art and books found in Hull University’s Brymor Library merged with Daphne’s ability to inspire and enthuse. Her audience was entirely different from Nick’s, but just as engaged and curious about the novel, the author’s writing processes and inspirations. An extravagant launch and minimum expense in a city known for its grit, but I’m still waiting for the butler to offer Ferrero Roche to everyone.

Is It Worth All That Hassle?

Both launches saw book sales, of course. That’s the point of it, isn’t it? Marketing?

Or.  Is it a celebration of work, hours of effort and editing, wrangling with submission processes and book cover choices? Why shouldn’t it be a party that reflects the author’s individuality as much as the product?

Alcohol often flows at these events, but both authors were keeping a clear head – for the readings at least. Slurring your paragraphs doesn’t sound all that professional after all! Neither launch appeared to take the authors outside their comfort zones. I believe it added to the atmosphere, which in turn made their events successful. The authors enjoyed the experience on the whole.

Going Beyond The Fear.

Through the fear of no one turning up or the nightmare of standing in front of lots of people book launches are often a side thought or organised because of expectation. It might require a little bit of money too. Generally speaking book launches involve people staring at a writer, posing questions the author might not want to answer, as well as the author reading from the book in question. For those reasons many authors preferring a quiet life dislike promotion and the public process. Something I do understand.

Seeing readers gathered to support you as an author however can be a huge encouragement. Online book launches offer a shield from some of face to face engagement, but for me I’m more likely to remember a commitment to attend in person.

Being Different Isn’t A Bad Thing.

If anything, the last few weeks have shown me that a book launch is no different than a story. An author’s talent and creativity can be found in the pages just as much as it can in a launch.

Like a story, a book launch can be anything you want it to be. By being different in your approach a book can stand out from the crowd and last in a reader’s memory.

It’s not a wedding, there’s no need go beyond your budget. A little bit of planning can win you a fan or convert an undecided reader. It will give you a celebration you deserve as opposed to many sleepless nights.

 

About Milly MollyMo

Author, and freelance writer.
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